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Newest Photography Articles and Lessons

Using Direct Mail to Market Your Photography Business
Using Newsletters to Market Your Photography Business
Your Photography Business: Maximizing Profit
Your Photography Business: The Pre Session Consultation
Your Photography Business: Protecting Your Work
Starting a Wedding Photography Business: The Basics
Tips to Improve Your Digital Photography
Your Photography Business: The Power of Testimonials
Do's and Don'ts of Photography Websites
Wedding Photography Business: Formal Posing Techniques
Jump Start Your Photo Business for the New Year!
Can You Really Start Your Own Photo Business From Home?
What is the best lens for portrait photography?
Low Light Church Photography
Natural Indoor Lighting for Portrait Photography
Positioning Your Camera For Great Portraits
Free Photography Lesson: Getting A Bright White Background
Free Photo Lesson: Studio Lighting Tips
Free Photo Lesson: Depth of Field

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Featured Photography Articles

 

A Home Based Photography Business – You Can Do It!
By Cindy Bracken

So you take great images. Everyone tells you that you should quit your day job and start your own photography business. You agree. You dream every night about quitting your “day job.” You want to fire your boss. You want to make your dream a reality…but where to start? Obviously, to make a living out of your passion you are going to need more than technical skill. You are going to have to learn a little something (okay, maybe a lot) about business! Click here to read the full article on starting your home based photography business

 

Using Direct Mail to Market Your Photography Business
By Cindy Bracken

There is a reason you get all that “junk mail” every day – it works! Using direct mail is one of the most popular and effective ways for your photography business to reach new customers. Click here to find out how to use direct mail to market your photography business

 

Using Newsletters to Market Your Photography Business
By Cindy Bracken

Monthly or quarterly newsletters are a great way to stay in touch and create an ongoing relationship with your customers. If you aren’t doing them already, you should! Newsletters are a highly effective and low cost way to market your photography business.

If you are worried about the cost of mailing a newsletter – don’t be. You can email them! There are services that can help you with the logistics of setting up your newsletter (or ezine as it is sometimes called) and emailing it out to your list.

Email newsletters are a great way to stay in touch with current customers and get new customers for your photography business at the same time. It has been proven that most visitors to your website do not return after their initial visit. Capture their email address and contact them once a month or so with some news, tips, and fun info and suddenly they become a valued customer! Click here to find out how to use newsletters to market your photography business

 

Your Photography Business: Maximizing Profit
by Cindy Bracken

Without profit, you don’t have a photography business – you just have an expensive hobby! If pricing your photography is a mystery to you, then read on.

The first thing I would recommend is finding out what other photographers in your area are charging. Remember that you do not necessarily want to charge less than your competition just to get more customers. In my experience, cheap prices attract cheap customers. Click here to read about maximizing profit in your photography business!

 

Your Photography Business: The Pre-Session Consultation
by Cindy Bracken

The best way to ensure good communication with your photography clients is by conducting a pre-session consultation. This consultation is most important for the wedding photography business, but can still be of benefit to portrait photography businesses as well. Click here for information on doing pre session consulatations

 

Your Photography Business: Protecting Your Work
by Cindy Bracken

Protecting your work is a common concern among photographers. In this day and age, it is easy for someone to steal your images, and this can really cut into your profits if you aren’t careful. Here are some precautions to take in order to protect your photography business:
Click here to read the full article on protecting your photography

 

Starting a Wedding Photography Business: The Basics
by Cindy Bracken

The best thing about being a wedding photographer is the never-ending flow of clients. People are always getting married. You may find that the peak season is during the spring and summer, but you will have weddings to do year-round. Click here to read the full article on staring your wedding photography business

 

Tips to Improve your Digital Photography
by Cindy Bracken

Click here to avoid some common photography mistakes

 

Your Photography Business: The Power of Testimonials
by Cindy Bracken

When trying to attract new clients for your photography business, testimonials are a very powerful marketing tool. What OTHERS have to say about your photography business is a lot more powerful than what YOU have to say about it. If you aren’t using testimonials, you should be. Here are some tips on getting them and using them in your photo business: Click here to read about the power of testimonials for your photography business

 

Jump Start Your Photo Business For The New Year!
by Cindy Bracken

Want to get going and make this year YOUR year? Here are some simple tips to get you going. Click here to read about jump starting your photo business!

 

Can you really start your own photo business from home?
By Cindy Bracken

The short answer is yes, you can! I did it. Many other photographer’s have also successfully done it. There is no reason why you can’t do it, too! All you need is a love of photography, the talent to produce beautiful images, a little extra space and the right equipment. Click here to find out how to start your photo business from home!


What Is The Best Lens For Portrait Photography?

One of the most popular questions I'm asked is, "What lens should I use for my portrait photography?" While everyone has their preference, I believe the best choice for portraits is a short zoom lens in the 85-100 mm range. Why? Click here to find out what the best lens for portrait photography is!


Low Light Church Photography

Are you preparing to shoot a wedding with a no-flash, low light situation while having to hand-hold your camera? This is tricky, considering that you are almost guaranteed blurry photos. How can you fix this? Click here to find out about low light photography!

 

Natural Indoor Lighting for Portrait Photography

Are you struggling with using your studio lighting or afraid to even try it? Maybe it is the cost of studio lighting that is holding back your photography business. Not to worry! Many professional photographers use only natural light - even indoors. Click here to find out how to use natural light for your indoor portraits!

 

Positioning Your Camera For Great Portraits

Click here to find out the best place to position your camera when photographing portraits!

 

FREE Photo Lesson: Controlling Depth of Field

Depth of field is determined by the amount of subject matter that remains in focus both in front of and behind what you are focusing on. For example, in a portrait, if your subject and the background are both in sharp focus, then that image would have a "long" depth of field. On the other hand, if your subject is in focus and the background is blurry, then that image would have a "short" depth of field. Click here for the free photo lesson on depth of field!

 

 
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